Social media is a "cost efficient experiment" according to the Social Computing Journal. Smart Brief says polls on LinkedIn and AdWeek show "Recession will yield ad improvements in ROI, Web, social media". Bryan Eisenberg of ClickZ states that "social media should be a part of any forward-thinking and transparent company." Smart Brief has gone so far as to recognise the importance by creating its own section of Smart Brief on Social Media.
So what does this all mean? Social Media has hit the mainstream and we need to learn to manage our interactions with it, as individuals and businesses. It has enormous possibilities and we are all invited to partake, in fact we cannot avoid it once we go online. It was not so long ago we were learning how to deal with ratings and comments being the extent of the online interactions. Now we are creating global communities everywhere. In Clay Shirky's Here Comes Everybody: The Power of Organizing Without Organizations we are drawn deeper into the impact of communities or organisations that are self created. As marketers we need to learn to not simply "harness" the communities but become active participants. As receivers we need to embrace the wealth of knowledge to be obtained and learn to optmise our interactions so that we do not become even more overwhelmed by the influx of information. Do not resist, but take the time to take part and learn what is out there to make the most of it.
Showing posts with label knowledge society. Show all posts
Showing posts with label knowledge society. Show all posts
Thursday, April 23, 2009
Monday, March 23, 2009
A new look at Entrepreneurs from old eyes
"Today’s smart entrepreneurs start global" -The Economist
Yes even the conservative Economist is recognising the much lies in the hands of Entrepreneurs, and even goes so far as to mention some social entrepreneurs while they are at it. According to the article Entrepreneurialism has Become Cool, the outlook has changed. "Today entrepreneurship is very much part of economics. Economists have realised that, in a knowledge-based economy, entrepreneurs play a central role in creating new companies, commercialising new ideas and, just as importantly, engaging in sustained experiments in what works and what does not. William Baumol has put entrepreneurs at the centre of his theory of growth. Paul Romer, of Stanford University, argues that “economic growth occurs whenever people take resources and rearrange them in ways that are more valuable…[It] springs from better recipes, not just more cooking.” Edmund Phelps, a Nobel prize-winner, argues that attitudes to entrepreneurship have a big impact on economic growth."
Sweden's Dagens Industri, states that creative start ups are on the rise and the economy falls. "What is now perceived as a crisis, perhaps many people in three or four years will think back on that it was the best thing that happened to them," says Ashkan Pouya, MBA and entrepreneur.
Combining this energy to support the entrepreneurial spirit, the hopes are high on a new global economy rising like a phoenix from the ashes.
Yes even the conservative Economist is recognising the much lies in the hands of Entrepreneurs, and even goes so far as to mention some social entrepreneurs while they are at it. According to the article Entrepreneurialism has Become Cool, the outlook has changed. "Today entrepreneurship is very much part of economics. Economists have realised that, in a knowledge-based economy, entrepreneurs play a central role in creating new companies, commercialising new ideas and, just as importantly, engaging in sustained experiments in what works and what does not. William Baumol has put entrepreneurs at the centre of his theory of growth. Paul Romer, of Stanford University, argues that “economic growth occurs whenever people take resources and rearrange them in ways that are more valuable…[It] springs from better recipes, not just more cooking.” Edmund Phelps, a Nobel prize-winner, argues that attitudes to entrepreneurship have a big impact on economic growth."
Sweden's Dagens Industri, states that creative start ups are on the rise and the economy falls. "What is now perceived as a crisis, perhaps many people in three or four years will think back on that it was the best thing that happened to them," says Ashkan Pouya, MBA and entrepreneur.
Combining this energy to support the entrepreneurial spirit, the hopes are high on a new global economy rising like a phoenix from the ashes.
Subscribe to:
Posts (Atom)
Posts
