Showing posts with label social media governance. Show all posts
Showing posts with label social media governance. Show all posts

Wednesday, January 13, 2010

Social Media Policy, laying the groundwork for the global market.

It is great to see some big players making concerted efforts for cultivating a collaborative culture that supports their strategy through establishing effective social media policy. Here are a few examples that stand out. Here is Adam Brown, Head Of Social Media at Coca-Cola as interviewed by Andy Sernovitz, author of Word of Mouth Marketing.

IBM-s policy can be seen here: IBM Social Computing Guidelines or heard here: IBM Social Computing Guidelines video
Social Media Governance has created an online database of Social Media policies
Interestingly enough many organizations still have no fixed guidelines or policies on a global scale. These are simple and necessary to improve effectiveness and to avoid major mistakes. The details can come at a market to market level. Kudos to those who recognize this as a top priority. Please feel free to add to the list. I am sure there are many more, although some do not share links to the greater Internet community.