Social Optimization as part of Social Business Strategy

Social Optimization

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This presentation is a summary of slides from a three part class on social media strategy. It was designed for the particular audience, which was business school students and entrepreneurs. The last slide provides a basic exercise for getting started on building a stronger foundation for your social strategy. I am revising the second two parts (Social Media & Implementation) for a more general audience to upload shortly. The class name has since been updated to "Social Business Strategy." Please feel free to contact me should you be interested in learning more about this class and supporting materials.

Google Wave, starting up

I just started two waves on Google Wave about "Social Business Strategy" and "Collaborative Culture". As the invites to the Google Wave beta only went out today, we will see if this wave grows. So far, no response and only four of my contacts are on there, but they are 10 time zones away. So, I invite you to join the wave if you are there and let me know who else is out there. I like the concept, but sure is hard to test when limited the invited test group.

Here's the waves...

SOCIAL BUSINESS STRATEGY: Let's define it together.

Applying social technologies to add value to your organisation requires cultural shifts for implementation to succeed. Leadership needs to be 100% committed and engaged in the process for it to succeed. Trust is critical. Monitoring and Measuring is important to get commited engagement and verify results for ROI both in time and money. The technologies are the tools, the people are what make social business strategy effective.

COLLABORATIVE CULTURE Currently working with the challenges in adapting hierarchical corporate cultures to one that is more collaborative to prepare for implementing social business strategy. Would love to hear your thoughts and ideas on this topic.